In the last week of the unofficial summer movie season, “Tropic Thunder” finally ended “The Dark Knight’s” epic four week run atop the box office summit. “Thunder,” starring major players Jack Black, Robert Downey Jr., and Ben Stiller, managed to rake in $26 million over the three day weeked and $37.1 million since its Wednesday debut. In the process, the film ate up a significant portion of “Pineapple Express’s” young male audience, which dropped 57% to $10 million.
However, it should be noted that the numbers don’t stack in “Thunder’s” favor as they appear. Last week, “Pineapple Express” grossed a higher five day total of $41 million, and was made for only $27 million. The Seth Rogen / James Franco stoner-comedy will continue Judd Apatow’s streak of hits, having already grossed a very solid $62 million, and demonstrating steady grosses throughout the mid-week. The film will likely top out around $85 – $95 million, as well as do boffo-business on DVD.
“Tropic Thunder,” on the other hand, grossed $4 million less than “Express” in its first five days, and was made for a reported $92 million. This inflated budget and decreased returns could land “Tropic Thunder” in the red zone domestically, although the film will likely recoup its budget from DVD sales and foreign box office. Not all is lost for the controversial film, as it has a relatively uncompetitive market for the next several weeks and could benefit from favorable reviews and word-of-mouth.
Further down the list, “Star Wars: The Clone Wars” created a second sizeable zit on the near-unblemished record of the “Star Wars” franchise, the other being Jar Jar Binks’ character in his entirety. It seems the young male audience that “Clone Wars” attempted to atract were simply too distracted by other similarily targeted fare in the market. Regardless, the film should effectively introduce the Cartoon Network series of the same name that begins this fall.
“Mirrors” failed to make any considerable noise with an $11 million take, a number on the low end of most predictions. Surprisingly, Kiefer Sutherland has still not managed to capitalize on his enormous “24″ success on the big screen. The new season of “24″ begins in January 2009 after a year-long wait due to the writer’s strike. A special 2-hour prequel of “24’s” new season is set for November.
On another note, who else is surprised by “Sisterhood of the Traveling Pants 2’s” relatively tepid response? The film declined 44% in its second week to about $6 million, and has grossed $32 million so far, just above its $27 million budget. Despite America Ferrera (“Ugly Betty”) and Blake Lively (“Gossip Girl”) becoming bonafied TV stars since the original, the sequel will only barely outgross the original’s $39 million. This response could be due to several factorsr, including the glut of female-oriented films this summer or possibly the extremely niche audience for such a young coming-of-age story? On the other hand, the first film had a similar budget and warranted a sequel, so “Pants 2″ will likely have cause for celebration with a total take of $45-50 million. DVD sales will likely be brisk as well. No harm done all around.
Finally, “Vicky Christina Barcelona” succeeded at 10th with a strong per-theatre average of over $5,000. The film has potential to match “Match Point’s” $23 million take, as well as rack up decent overseas numbers due to its foreign setting.
Just for the record (and what a record it is), here is Judd Apatow’s record as a writer/producer/director in order of box office performance domestically:
- “Knocked Up” – $148.7 million (director)
- “Talladega Nights: The Ballad of Ricky Bobby” – $148.2 million
- “Superbad” – $121 million
- ”The 40 Year Old Virgin” – $109 million (director)
- ”You Don’t Mess with the Zohan” – $99 million (he was a writer, and his influence is noticeable)
- “Pineapple Express” – $62 million and counting (which is why I put it above…)
- “Forgetting Sarah Marshall” – $62 million
- “The Cable Guy” – $60 million
- “Kicking and Screaming” – $52 million
- “Walk Hard: The Dewey Cox Story” – $18 million (one of the very few mis-fires in Apatow’s career)
Note: I left out “Fun with Dick and Jane’s” $110 million because it didnt’ feel right putting it above “The 40 Year Old Virgin” in the Apatow canon. And in any case, he was only one of many writers and the movie sucked balls.